The informal economy lacks visibility

In low and middle income countries, the informal economy accounts for about 35% of GDP. This limits accessibility to vital consumer and sustainability data.

The digital divide hampers data collection

With 32% of the global population offline- about 2.6 billion people- gathering reliable digital insights on consumer waste remains a major challenge.

Underserved communities are excluded

Limited internet access leaves vulnerable populations out of these datasets, hindering inclusive sustainable initiatives.

Broken systems and a waste tsunami

The planet generates 2.01 billion tons of municipal waste annually, projected to surge to 3.40 billion tons by 2050. Yet only 10% is safely managed in developing regions, fueling environmental degradation, public health risks, and 1.6 billion tons of CO₂-equivalent emissions from unregulated dumping.